Pegasus Life

PegasusLife is a company on a mission to change perceptions of retirement living in the UK. A psychological ‘stigma’ exists, driven by various cultural and class-related factors, and further exacerbated by the inferior quality of the product available, and the uninspiring way in which it is communicated to the market.

We worked with PegasusLife from its inception in 2012 until 2017 on a mission to ‘break the category!'. We were part of the team that founded the vision, working together with the senior management on all aspects of the proposition, product strategy, brand identity, thought leadership and communications approach, as well as all touch-points of delivery across approximately thirty sites in the UK - from land acquisition and planning, through to the selling process and the ongoing management of each building.